The legacy automation builder used a fixed modal with a small viewport, making the overview difficult to scan and navigate. Because the automation list and details lived in separate views, users had to constantly switch back and forth to review, edit, or compare automations, making the experience click-heavy and time-consuming.

As automations grew in complexity, it became harder to understand how triggers, conditions, actions, and settings fit together. Technical wording, unclear hierarchy, and configuration-heavy forms increased cognitive load, while loading every action detail at once also affected performance and made Customer Support troubleshooting harder.

Reusing automation logic was also cumbersome: when similar configurations were needed across automations, users often relied on screenshots to manually recreate setup details elsewhere.