Flowers-Software
Workflow startup
Workflow startup
Flowers-Software
50 employees
Serie A
Employed since 2024
Remote
Turning at-home cancer screening into a scalable product experience
Turning at-home cancer screening into a scalable product experience
Turning at-home cancer screening into a scalable product experience
B2C Product Design
B2C
White-label Solution
User Research
White-label Solution
Service Design
UX Design
B2C
White-label Solution
User Research
Service Design
Rapid Prototyping
Rapid Prototyping
Design System
Branding
Print Design
Design System
UI Design
Branding
Print Design
Rapid Prototyping
Branding
Design System
Print Design
If COVID has taught us anything, it's how convenient it is to get tested at home.
In Germany, current cancer screening programs are a hassle. As a result, people get tested too late, with harder treatments and lower chances of recovery, affecting thousands of lives each year. So we set out to fix that.
If COVID has taught us anything, it's how convenient it is to get tested at home. In Germany, current cancer screening programs are a hassle.
As a result, people get tested too late, with harder treatments and lower chances of recovery, affecting thousands of lives each year.
If COVID has taught us anything, it's how convenient it is to get tested at home. In Germany, current cancer screening programs are a hassle. As a result, people get tested too late, with harder treatments and lower chances of recovery, affecting thousands of lives each year. So we tried to fix that.
How might we reduce the friction of at-home cancer screening to increase participation and early detection?
How might we reduce the friction of at-home cancer screening to increase participation and early detection?
How might we reduce the friction of at-home cancer screening to increase participation and early detection?
ROLE
Sole in-house designer, leading end-to-end product
design from discovery to engineering handoff.
Sole in-house designer, leading
end-to-end product design from discovery to engineering handoff.
Sole in-house designer, leading end-to-end product design from discovery to engineering handoff.
COLLABORATION
Cross-functional tight loop with Product, Sales, Customer Support and Engineering.
IMPACT POST-LAUNCH
10M
insured members covered in 2024
95%
Customer Satisfaction Score (from 5k+ responses)
TL;DR
Challenges
Design decisions
Applied process
Trade-offs
Learnings
Health insurance companies struggled to find reliable partners capable of delivering at-home testing programs at scale. From ordering a test to receiving results and follow-up care, the screening journey was fragmented, confusing, and time-consuming for patients who were often already anxious.
Some patients also distrusted at-home testing for serious illnesses such as cancer, creating adoption barriers and reducing campaign participation.
Challenges
Design decisions
Applied process
Trade-offs
Learnings
Challenges
Design decisions
Applied process
Trade-offs
Learnings
THE PREVENTION EXPERIENCE
MODULAR TEST KIT SYSTEM
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