Flowers-Software

Workflow startup

Workflow startup

Flowers-Software

50 employees

Serie A

Employed since 2024

Remote

Turning at-home cancer screening into a scalable product experience

Turning at-home cancer screening into a scalable product experience

Turning at-home cancer screening into a scalable product experience

B2C Product Design

B2C

White-label Solution

User Research

White-label Solution

Service Design

UX Design

B2C

White-label Solution

User Research

Service Design

Rapid Prototyping

Rapid Prototyping

Design System

Branding

Print Design

Design System

UI Design

Branding

Print Design

Rapid Prototyping

Branding

Design System

Print Design

If COVID has taught us anything, it's how convenient it is to get tested at home.
In Germany, current cancer screening programs are a hassle. As a result, people get tested too late, with harder treatments and lower chances of recovery, affecting thousands of lives each year. So we set out to fix that.

If COVID has taught us anything, it's how convenient it is to get tested at home. In Germany, current cancer screening programs are a hassle.

As a result, people get tested too late, with harder treatments and lower chances of recovery, affecting thousands of lives each year.

If COVID has taught us anything, it's how convenient it is to get tested at home. In Germany, current cancer screening programs are a hassle. As a result, people get tested too late, with harder treatments and lower chances of recovery, affecting thousands of lives each year. So we tried to fix that.

How might we reduce the friction of at-home cancer screening to increase participation and early detection?

How might we reduce the friction of at-home cancer screening to increase participation and early detection?

How might we reduce the friction of at-home cancer screening to increase participation and early detection?

ROLE

Sole in-house designer, leading end-to-end product

design from discovery to engineering handoff.

Sole in-house designer, leading

end-to-end product design from discovery to engineering handoff.

Sole in-house designer, leading end-to-end product design from discovery to engineering handoff.

COLLABORATION

Cross-functional tight loop with Product, Sales, Customer Support and Engineering.

IMPACT POST-LAUNCH

10M

insured members covered in 2024

95%

Customer Satisfaction Score (from 5k+ responses)

TL;DR

Challenges

Design decisions

Applied process

Trade-offs

Learnings

Health insurance companies struggled to find reliable partners capable of delivering at-home testing programs at scale. From ordering a test to receiving results and follow-up care, the screening journey was fragmented, confusing, and time-consuming for patients who were often already anxious.


Some patients also distrusted at-home testing for serious illnesses such as cancer, creating adoption barriers and reducing campaign participation.

Challenges

Design decisions

Applied process

Trade-offs

Learnings

Challenges

Design decisions

Applied process

Trade-offs

Learnings

THE PREVENTION EXPERIENCE

MODULAR TEST KIT SYSTEM

Contact

Contact

Contact

pattacini.sara@gmail.com

pattacini.sara@gmail.com

pattacini.sara@gmail.com

© Sara Pattacini 2026

© Sara Pattacini 2026

© Sara Pattacini 2026