Flowers-Software
Workflow startup
Workflow startup
Flowers-Software
50 employees
Series A
Employed since 2024
Remote
Redesigning a legacy task management system for scale
and efficiency
Redesigning a legacy task management system for scale and efficiency
Redesigning a legacy task management system for scale and efficiency
B2B Product Design
Systems Thinking
User Research
Systems Thinking
UX Architecture
Design system
UX Architecture
B2B Product Design
AI Prototyping
User Research
Systems Thinking
Design System
AI Prototyping
Agentic Coding
Agentic Coding
UI Design
Design system
Agentic Coding
AI Prototyping
UI Design
Flowers is a workflow builder for accounting and finance teams. The task management flow was one of the most heavily used parts of the product,
used daily by teams managing large numbers of tasks within workflows.
But as usage grew, the legacy experience became difficult to scan, navigate, and edit efficiently, turning simple actions into slow, time-consuming work.
Flowers is a workflow builder for accounting and finance teams. The task management flow was one of the most heavily used parts of the product, used daily by teams managing large numbers of tasks within workflows. But as usage grew, the legacy experience became difficult to scan, navigate, and edit efficiently, turning simple actions into slow, time-consuming work.
Flowers is a workflow builder for accounting and finance teams. The task management flow was one of the most-used parts of the product, but as usage grew, the legacy experience became hard to scan, navigate, and edit efficiently.
How might we simplify high-volume task management without sacrificing speed, clarity, or system performance?
How might we simplify high-volume task management without sacrificing speed, clarity, or system performance?
How might we simplify
high-volume task management without sacrificing speed, clarity,
or system performance?
ROLE
Sole in-house designer leading the end-to-end product redesign from research to delivery and iteration
COLLABORATION
Cross-functional tight loop with Product Manager, Customer Support (our internal power-users) and Engineering
Cross-functional tight loop with Product Manager, Customer Support
(our internal power-users) and Engineering
IMPACT POST-LAUNCH
90%
of users found the new task builder more efficient and easier to use
~3x
faster loading time eliminating a major performance bottleneck
TL;DR
Challenges
Design decisions
Applied process
Trade-offs
Learnings
The legacy task builder used a fixed modal to manage both the task list and task details. Users create ~15 tasks per step on average, so the small layout made scanning, editing, and navigating between tasks inefficient and time-consuming. Repetitive setup became click-heavy, with no shortcuts and heavy scrolling, slowing down daily workflows.
Loading every task detail in the same view also created performance issues and made Customer Support troubleshooting harder. As one of the most-used parts of the product, these usability issues became costly
at scale.
Challenges
Design decisions
Applied process
Trade-offs
Learnings
Challenges
Design decisions
Applied process
Trade-offs
Learnings
REDESIGNED EXPERIENCE
The redesign introduced keyboard shortcuts for bulk task creation and a split-view layout, making tasks easier to scan, compare, edit, and manage at scale.
A split-view layout made bulk task creation easier to scan, edit, and manage.
LEGACY EXPERIENCE
In the legacy flow, users created tasks in bulk but had to fill them one by one inside a fixed modal, making setup scroll-heavy and harder to scan across tasks.
A fixed modal made it hard to create, review, and edit many tasks at once.
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